But global visibility also happens through unexpected quarters. Mid 1999, the head of our subsidiary, Satyam Infoway requested me to handle the PR for their ADS listing on Nasdaq. This gave me a major opportunity to work at a global level and also to deal with the big guns in the financial sector-Merrill Lynch, Citibank, Deutsche Bank, and KPMG and, of course, the top management at NASDAQ.
Extra Colors – Printers charge more for extra colors. If a logo designer charges more for a two color logo than they do for a three color logo, get a detailed explanation as to why. It only takes the click of a mouse to add an extra color. In today’s world there is very little need for color separations so there should be no need for a designer to charge by the color.
Just the other day, I bought a Groupon for a local restaurant. When i showed the hostess my Groupon, she (and the rest of the staff) made my guest and me feel out of place in every way imaginable. I’m not going back.
Lesson #1 – Make sure you ask for the business. I have just watched a beggar collect at least worth of donations in the last half hour with a sign that says – “I am saving up for a hooker, weed, wine and a steak dinner.” Not one of the people bothered to read his sign and know what they were even donating for. Not the family man with his wife and children, not the group of older people probably in their 80s, not the business man in the suit, nobody. The beggar obviously learned the power of asking, no matter what.
Why are advertising agencies flooding us with so many TV commercials about food, especially about McDonald’s or Burger king? The simple fact is they want you to get fat so you will go out and spend more money on diet pills. This way you can get skinny and then start all over by going back to the fast food joints to get fat again. It is a catch-22 scenario. It is a vicious cycle.
7) People perceived Satyam more as a body shopping company than a serious IT player (this was actually an unfair charge as at that time most Indian IT companies were actually just that).
Have you thought about offering a deal to new customers? Get new patrons into your restaurant with discounts or free stuff. But be careful! Give the deal, coupon or free food a bit of thought. What’s your overhead on that time? If you were to sell out of the deal could your staff keep up with the influx of clients? Will customer service decrease if your business increases without new staff? These are all questions you should ask yourself or find the answers to before deciding to run a deal.
When you work with advertising or radio agencies it is important that they understand exactly what your client’s UPS is. You now have the material to generate headlines and copy for ads. You will find it much easier to tell your client’s story once you know what the USP is.